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This page can be found at http://www.lps.org/instruction/curriculum/cte/business/activities.html?
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Activities
2010 - 2011 School Year of Events
LPS learns from grant, NET how to enhance classroom experience with media
Lincoln Public Schools’ Career and Technical Education (CTE) received an innovation grant from Nebraska Dept of Education this past year to develop curriculum and update video equipment for our Business Digital Media classes.
These Business/Technology teachers have spent the year working on curriculum for their classes incorporating advanced technology skills and 21st century learnings. At last week’s professional development day, LPS participants included 11 Business teachers (from all 6 high schools) , 4 journalism teachers, 1 ITFP teacher, 2 Curriculum Specialists, and 2 LPSDO media/technology.
The grant also allowed CTE to purchase new cameras, microphones, and lighting kits to delivery higher quality student projects that can be used within our LPS classrooms and published outside of our classrooms!
CTE also arranged to have a professional development day with experts at NET to learn both the technical and journalistic skills needed in career pathways associated with digital media productions. Digital Media teachers from all six high schools invited Journalism and ITFP instructors to join them for this training to encourage the collaboration in developing student and school projects across disciplines and the district. The collaboration of involving students who like to be "in front" of the camera as well as those that want to be "working the camera" to come together as a production team within their school.
The range of topics discussed include:
- Lighting when possible with tools, shadows can give interest, use lights to create moods, lighting can direction attention;
- Zoom with your feet --- move in as close as you can get for better audio and video. Tips and tricks for using the best microphones for the task and setting.
- Majority of content is created in advance of the shoot. For a career in this field, best to be versatile and open to change and opportunities. Good stories have a beginning, middle and end that include good plot, characters, and a worthy story. A good interviewer is a good listener!
- Be prepared, stay focused, set the scene, and outline ahead of time but interviewing is an active process.
- Silence can also be very effective. Key words in working w new media: collaboration, convergence, cross platform, transmedia, prepurpose, ubiquity, smaller technologies, demand strategy, long-tail content.
- Fastest growing grow for facebook and twitter are 40-50 yr olds (not the youth --- they are already looking/using the next thing).
The discussion also include learning about NET website resources for learning about their marketing and media strategies as well as the wealth of resources available for teachers and the general NET viewer.
2011 DECA International Career Development Conference
Orlando, Florida
April 30 - May 3, 2011
Congratulations, Winners!
National Winners: Food Marketing Series Top Ten Finalists: Business Services Marketing Series Hospitality and Tourism Operations Research Event
Accounting Applications Series Ahsan Kamal of Lincoln Southwest High School Community Service Project Financial Services Team Decision Making Preliminary Event Recognition: Accounting Applications Series - Finance Cluster Exam Advertising Campaign Event - Marketing Cluster Exam
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